Rabbitohs Finish Top of the 2026 NRL TikTok Ladder
The South Sydney Rabbitohs have finished on top of the 2026 NRL TikTok Ladder, capping off a standout year on social media with more than 103 million video views and nearly 79,000 new followers on TikTok alone throughout the season.
Run by TikTok, the competition saw NRL Clubs go head-to-head across 27 rounds, competing to generate the most video views on the platform. South Sydney finished in first place, with Rabbitohs content reaching millions of viewers across Australia and around the world.
From memorable moments on the field to plenty of laughs away from it, Rabbitohs Members and fans played a major role in the Club’s success, sharing the personalities and stories of the Red and Green with audiences far beyond the game.
Between 28 February and 9 September, videos published on the Club’s TikTok account generated 103.8 million views, alongside 9.7 million likes, more than 239,000 shares and 51,000 comments. The Rabbitohs also welcomed 78,900 new followers throughout the campaign, taking the Club’s TikTok community to 406,000.
One of the most memorable moments came towards the end of the season, when the Rugby League community rallied behind Jai Arrow. Two videos featuring Jai, including his emotional message at half-time and the moment he led his teammates onto the field, combined for more than 8.5 million views.
The response highlighted the strength of the Rabbitohs community and the way social media can bring supporters together around moments that matter.
Rabbitohs 2026 TikTok Season by the Numbers
- 103.8 million video views
- 9.7 million likes
- 239,200 shares
- 51,800 comments
- 78,900 new followers
- 406,000 total followers
Most Viewed Rabbitohs TikToks of 2026
- Cody Walker & Son: 6.4 million views
- Jai Arrow's "I Love You All" half-time message: 4.4 million views
- Jai leads the boys out: 4.1 million views
The Rabbitohs thank all Members and fans for their incredible support throughout the season and for helping the Club finish on top of the 2026 NRL TikTok Ladder.
Follow @ssfcrabbitohs on TikTok to stay connected with the team and enjoy more content throughout the off-season.
