It Takes Balls to Talk About Male Fertility: City Fertility Joins the Rabbitohs
The South Sydney Rabbitohs are already kicking goals as the 2026 NRL season begins in earnest, adding City Fertility to its sponsorship roster as the club’s official fertility partner.
City Fertility is excited to have the opportunity to use the Rabbitohs’ NRL club platform to build awareness around men’s reproductive health and the role men play in conception.
The partnership leans into the message ‘it takes balls to be part of the conversation’ and is about tackling male fertility awareness on a national level.
City Fertility will leverage the Rabbitohs’ community influence to help normalise fertility discussions, encourage early testing, and support families on their path to parenthood.
Sperm donation also forms part of the partnership’s educational focus, highlighting how men can help others build their families by donating sperm and contributing to Australia’s donor pool.
The Rabbitohs and the team at City Fertility have the same goals: To break down stigmas, empower individuals with fertility knowledge, and ensure more Aussie NRL fans feel supported in taking proactive steps towards their future.
It goes a long way to recognising the powerful role sport can play in driving positive social conversations beyond the field, says Rabbitohs CEO Blake Solly, who has welcomed City Fertility to the club’s commercial family.
“We’re proud to partner with City Fertility and support the important work they do in helping individuals and families navigate their fertility journey,” Mr Solly said.
“The Rabbitohs have always believed in using our platform to make a meaningful difference in the community, and this partnership allows us to help normalise conversations around fertility health, particularly for men, in a positive and accessible way.”
He added: “We look forward to working together to create meaningful impact through this partnership.”
City Fertility CEO Adnan Catakovic said the move was a game-changer for the sport, the club, its fans, and Australians as a whole.
“We know that approximately one in six couples will have problems getting pregnant, and many may not know that male infertility is a contributing factor in about 50 per cent of those,” Mr Catakovic said.
“City Fertility is thrilled to team up with the mighty South Sydney Rabbitohs’ to help educate men on their fertility health and help the broader community understand that reproductive health isn’t just a female issue … after all, it takes balls to be a part of the conversation.”
Click here to learn more about City Fertility.
