Dina Uniforms Joins Forces with Rabbitohs as Official Suiting Partner

When the South Sydney Rabbitohs step off the field in 2026, they'll now be stepping out in style, thanks to Dina Uniforms, the club's new official suiting partner. Building on their existing relationship through Classic Sportswear, Dina is bringing the same attention to detail it applies to Australia's most respected brands straight to the Rabbitohs wardrobe.

What sets this partnership apart? Dina doesn't just deliver a suit; they deliver the Dina Difference. A player-led working group worked directly with designers to influence everything from fit and fabric choice to functional details, ensuring the designs are on-trend, practical, and capture the essence of the Rabbitohs. Rabbitohs CEO Blake Solly is excited about this new partnership with Dina Uniforms. "Dina has stood the test of time as one of Australia's leading uniform suppliers and we are delighted to be connecting with them on our newly-designed suits for players and staff," Mr Solly said.

"We have worked closely with the team at Classic Sportswear for a number of years now, so when the opportunity came up to partner with their sister brand in Dina, we jumped at the chance. The suits will make their debut when our squad assembles for pre-season training, giving fans their first look at our new off-field identity.

"Dina have worked closely with our players to design a suit that is both practical and fashionable, incorporating performance fabric technology that handles the demands of travel and media commitments while maintaining a sharp, professional appearance."

"Getting the players involved in the design process is a total game changer," says Warren Carney, Managing Director at Dina Uniforms. "It means the suits aren't just what we think looks good; they're what the team knows will work and feel great. This collaborative approach ensures every piece reflects their identity and meets their needs."

The secret to the perfect fit? Dina is the sister brand of Classic Sportswear, the official on-field and authentic supporter apparel provider for the Rabbitohs. That established relationship gives Dina unique insights into the club's culture, player requirements, and style DNA, ensuring every suit feels tailored not just to the individual, but to the brand itself.

This partnership represents Dina's continued excellence in outfitting some of Australia's most respected organisations including the NRMA, Calvary Health Care, Royal Flying Doctors, and Westfield. From corporate leaders to elite sports teams, Dina crafts apparel that reflects identity, inspires confidence, and delivers uncompromising quality. "Every partnership we take on is a true collaboration," adds Carney. "It's about understanding the people wearing the garments, their environment, and their brand values—then creating something genuinely tailored to them. That's what makes this partnership special, and why the Rabbitohs will be making a statement off the field as well as on it."

About Dina Uniforms

Outfitting 700,000+ Australians every year, Dina creates uniforms that embody professionalism, comfort, and performance. Proudly Sydney-based and Australian-owned, Dina is the sister brand to Classic Sportswear, giving it unique insight into sporting culture and identity. From concept to delivery, Dina builds uniform programs that fit, perform, and last. Discover the Dina Difference: dinauniformgroup.com.au