The South Sydney Rabbitohs are excited to welcome PlayUp into the Rabbitohs corporate partnership family with PlayUp coming on board as the Official Wagering Sponsor of the Club for the 2018 and 2019 seasons.
In its first major sporting sponsorship in Australia, PlayUp will feature on the Rabbitohs playing shorts as they did against the Raiders and Broncos over the past week, with the PlayUp.com and PlayChip logos on their uniforms.
Under the agreement, PlayUp will promote its PlayUp.com global daily fantasy sports website to the huge Rabbitohs Member and Supporter base, who will be encouraged to test their sporting knowledge against global competition in free challenges on the platform.
PlayUp will additionally promote the PlayChip Utility Token - a crypto-asset built on the Ethereum blockchain, specifically designed for use as a universal payment and rewards currency for gaming and wagering platforms globally. PlayUp will be the world's first wagering platform to use the PlayChip. This sponsorship integration represents the first time a 'cryptocurrency' has become involved in a major Australian professional sport.
The partnership has also kicked some early goals through introductions and investment by the Rabbitohs corporate family.
Rabbitohs CEO, Blake Solly, said: "In 2018 we have sought to bring new and innovative partners to the Club and PlayUp perfectly represents this.
"Our Members and supporters will benefit from opportunities to use the platform, pick their favourite Rabbitohs players in free daily sports fantasy tournaments and have chances to win some of the huge prizes on offer at Rabbitohs home games."
PlayUp CEO Daniel Simic said: "NRL is an increasingly popular sport on our PlayUp.com platform as our Australian and New Zealand user base grows.
"Through this significant sponsorship we now have access to one of Australia's most loyal supporter and membership groups, while gaining exposure throughout the wider NRL fan base.
"We're extremely pleased to be working with the Rabbitohs and look forward to a successful and mutually fruitful partnership."
Rabbitohs Members and supporters can play the new fantasy platform right now FOR FREE by visiting www.playup.com or by downloading the PlayUp app for iOS or Android. Stay tuned as the Rabbitohs and PlayUp will be announcing an exciting season-long competition shortly.
PlayUp Limited Background:
PlayUp Limited is a technology developer as well as a fully operational Fantasy Sports, Sports Betting and Online Gaming Platform. PlayUp Limited operates PlayUp.com, ClassicBet and DraftStars within its gaming and wagering ecosystem. PlayUp Limited will deliver the world's first fully-integrated, blockchain enabled global fantasy sports, online sports betting and gaming ecosystem.
PlayUp.com currently has more than 400,000 registered users and is represented by global sporting icons such as Brett Lee, who has amassed a social network of over 4 million sports fans. PlayUp.com offers Daily fantasy challenges which are free to play and easy to enter. Users simply create their fantasy team by selecting a line-up of real world players and the platform operates in real-time. As users move up the leader board they can win PlayChips and purchase prizes from the PlayUp.com Store. PlayUp.com offers daily fantasy challenges across the worlds biggest leagues from Cricket, Football, Basketball, Kabadddi, Rugby League, Ice Hockey, Basketball, Australian Football, American Football with plenty more on the way.
PlayUp Limited currently employs 27 fulltime employees with offices in Sydney (HQ), Melbourne, Darwin and Hong Kong. PlayUp Interactive Pty Ltd, a wholly owned subsidiary of PlayUp Limited, is a licensed gambling operator in Australia.
The PlayChip Utility Token
Developed in Australia, the PlayChip Utility Token is a crypto-asset built on the Ethereum blockchain, and is set become a universal payment and rewards currency for gaming and wagering.
PlayUp.com will be the world's first wagering platform to use the PlayChip and it will form the foundation to facilitate the decentralisation of the wider PlayUp ecosystem and gaming platforms, allowing sports fans to connect, compete and collect, irrespective of their location. DraftStars, ClassicBet, TopBetta and MadBookie will also shortly incorporate the PlayChip within their payments and rewards systems.