The South Sydney Rabbitohs are proud to announce its official partnership with Australia’s iconic chocolate and confectionery company, Darrell Lea, for the 2023 and 2024 seasons.
As a partner, Darrell Lea will be providing Rabbitohs Members and fans with a range of delicious treats including chocolate blocks, bullets, liquorice and other confectionery favourites. Darrell Lea will also have their branding on the Rabbitohs’ Mascot, Reggie Rabbit.
“Darrell Lea confectionery has been making it better for Aussies since 1927 and we’re delighted to be partnering with an Australian sporting icon, the South Sydney Rabbitohs in 2023,” Johanna Campbell, General Manager Marketing at Darrell Lea, said.
“The history, heritage and values of both organisations are closely linked and we’re excited to be supporting the Rabbitohs towards Premiership #22!”
Rabbitohs CEO, Blake Solly, said everyone at the Club is excited about this partnership.
“Darrell Lea is one of the truly iconic Australian brands and to be partnering with them is very special,” Mr Solly said.
“Both organisations have a focus on putting smiles on their peoples’ faces and we’re going to work together to provide those delightful opportunities for our Members and supporters at games and events throughout the year.
“Reggie Rabbit is also excited about this partnership. He tells me he is partial to some of Darrell Lea’s Rocklea Road when he’s home in his burrow!
“Everyone at the Rabbitohs are excited about this partnership and we look forward to working with James Ajaka and all of the great people at Darrell Lea to add more fun to our game days and our Member and corporate events.”
The partnership will kick off in the upcoming season where Rabbitohs Members and fans can expect to see Darrell Lea's presence at all home games, as well as a range of special events and promotions throughout the year. So, be sure to grab a bag of Darrell Lea's confectionery while watching the Rabbitohs and experience the sweet taste of victory!
Please see more about Darrell Lea here: https://dlea.com.au/
For further information regarding Darrell Lea please contact [email protected].