Souths Cares Ambassador Beau Champion spent this morning at the Salvation Army House in Maroubra to help wrap presents for families living in poverty.
With more than 2.9 million Australians currently living in poverty. Australia’s largest and longest running Christmas gift Appeal will once again support children, adults, seniors and families who are unable to afford gifts at Christmas and beyond.
To date, the Appeal has collected more than eight million gifts and all Aussies are encouraged to dig deep and help celebrate 30 years of the Appeal by giving in store or online.
“The Appeal has grown significantly over the past 30 years and so too has the support of the local community. We’re proud that the Appeal has become a long-standing Christmas tradition for many Aussies and we know that this generosity is felt long after the holiday season," said Ian Bailey, Kmart Managing Director.
The Salvation Army’s Secretary for Communication Lieutenant Colonel Neil Venables, thanked supporters of the Appeal and explained that their efforts made a significant difference to the lives of others.
“During December, the Salvation Army assists three times more people compared to any other month due to increased financial pressure at Christmas with extra bills, upcoming back-to-school costs, special meals and holiday activities for the children added on the everyday living expenses,” he said.
“Through our partnership with Kmart and thanks to the generosity of Australians nationwide, we are able to provide gifts to those who would otherwise go without, not just at Christmas but at any time of the year. The Kmart Wishing Tree Appeal truly does give hope where it’s need most.”