Rabbitohs Captain, Greg Inglis, joined other NRL skippers including Johnathan Thurston to help launch the 2016 NRL Season – and a bold new marketing campaign.
Inglis joined star representatives of the other 15 NRL Clubs, along with Australian Rugby League Commission Chairman John Grant, for the launch at Tarpeian Lawn, at the Royal Botanic Garden in Sydney.
The 2016 Telstra Premiership kicks off in just over a week’s time for the Rabbitohs when they take on arch-rivals the Sydney Roosters on Sunday 6 March at Allianz Stadium.
Mr Grant said Members and supporters would see more Rugby League than ever before in 2016.
“Under our new broadcast agreement, there will be football from Thursday through to Monday for much of the season, with every game televised live,” Mr Grant said.
“Rugby League will reach more homes and more fans than ever before.
“And we hope that as more families see the best our game has to offer that they will want to be there when history happens.
“Be There When History Happens” is the catchcry for the NRL’s new marketing campaign, created by Archibald/Williams, which will be officially released tomorrow.
Each TVC reaches its climax with a magical moment from last season, with a promise that more history will be made in 2016.
Each NRL Club was asked to nominate its own #historyhappens moment in 2015 for use in the fully integrated national campaign, which will cover TV, Print, Digital, Radio, Social Media and Outdoor.
“This campaign captures the moments that keeps fans on the edge of their seat while showcasing the raw emotion of those that experienced it live,” Head of Commercial Andrew Abdo said.
“We wanted to remind fans of the unpredictable regularity of these moments, but mostly how it feels when you’re there and part of history happening.”
For the full 2016 NRL Telstra Premiership draw please visit nrl.com/draw and for tickets, visit www.nrl.com/tickets
