South Sydney’s corporate supporters are showing they care more about their community partnerships in 2014, with a number of the Club’s major partners offering their Rabbitohs sponsorship properties to charitable and community organisations to help spread their message and raise much-needed funds.
In round ten, major home corporate partner, Crown Resorts, kicked off the Crown Resorts Charity Challenge between the Rabbitohs and the Melbourne Storm, helping to raise over $40,000 for the Ovarian Cancer Research Foundation and having OCRF’s silver ribbon on the neck of the Rabbitohs home jersey for the ‘Women in League’ round, raising awareness for the work OCRF does for ovarian cancer research.
In round 23, Close the Gap round, Crown Resorts donated their main front-of-jersey sponsorship property to KARI Aboriginal Resources on the Rabbitohs 2014 Indigenous-design Close the Gap jersey, helping to raise awareness of the Close the Gap message and the work KARI does in Indigenous communities and families through their foster care programs.
In round seven at the Good Friday game between the Rabbitohs and the Bulldogs, major away corporate partner, De’Longhi, hosted the Lawrence brothers, three young men who were orphaned and forced to look after themselves, in a corporate suite, also donating some of De’Longhi’s latest kitchen products to assist with making home life as easy as possible at such a difficult time.
Again in round 23, De’Longhi gave 60 participants in the Souths Cares Indigenous Leadership program and School-to-Work Transition program the opportunity to experience the Close the Gap round experience in the ANZ Stadium President’s Suite whilst also taking part in a leadership workshop in the afternoon lead up to the match.
The Rabbitohs’ shorts and training corporate partner, ALCATEL onetouch, donated their front of shorts sponsorship property to Special Olympics Australia for the round 25 ‘Special Olympics Cup’ match between the Rabbitohs and the Bulldogs.
Colgate is front and centre with Souths Cares in conducting the Oral Hygiene program all around Australia. They provide education, dental health checks, tooth brushes and toothpaste, and in some cases football mouthguards, to kids taking part in the program, in particular for children from lower socio-economic backgrounds.
Many of the Club’s corporate partners also supported the ‘Rise for Alex’ initiative for injured Knights player Alex McKinnon, not just during the #RiseforAlex round 19, but right throughout the year.
In addition, Suttons South Sydney this year threw their support behind Souths Cares, committing to donate $250 from the sale of each car sold to Rabbitohs Members, with a cheque set to be presented to the Club’s charity arm on Tuesday next week with all money raised.
Rabbitohs CEO Shane Richardson says he is incredibly proud to be part of a sporting organisation with corporate partners that want to support the community as much as they want to expose their brand through their connection with South Sydney.
“The term ‘corporate social responsibility’ has been a buzz term in recent times, but our corporate partners really put their money and sponsorship benefits where their mouths are,” Mr Richardson said.
“Us as a football club, and Souths Cares as a charitable community organisation, are an embedded part of the South Sydney community and our sponsors are seen that way as well.
“Crown Resorts has invested heavily in the Club, the South Sydney district and the Indigenous community, and both organisations work together to provide opportunities for people connected to our programs and our communities.
“De’Longhi has, for many years, supported what we have done as a Club, and include us in their own community initiatives as well.
“The gesture from ALCATEL onetouch to donate their front-of-shorts space against the Bulldogs in a was fantastic, and is another example of how these big businesses value their, and our, communities and want to help.
“It makes me very proud to be CEO of a Club with such wonderful corporate supporters, of not just our Club, but also our people.”