The 2014 NRL Telstra Premiership Finals Series kicked off in spectacular style today with Rabbitohs Captain John Sutton joining other stars of the NRL coming together to “Light It Up”.
Sutton, helped kick-off the Finals Series with Anthony Minichiello, Jamie Lyon, Jamie Soward, Johnathan Thurston, Cooper Cronk, Michael Ennis and Corey Parker, attending today’s event fresh from one of the most enthralling final rounds in the games 106-year history.
Sutton told Rabbitohs.com.au at the event that his team were ready to play in an arena they’ve been preparing all season to be part of.
“We’ve prepared all season to play in the finals,” said the Rabbitohs skipper.
“Now it’s here. We’ve got Manly this week and I’m sure we’ll be going through all the processes that need to be done and preparing well and putting in a big performance.”
Despite this Friday night’s match against the Sea Eagles being billed as a Manly-Warringah home-game, the battle will take place just a short walk from Redfern – a fact that Sutton believes will draw even more Rabbitohs Members and supporters than last week’s clash against the Roosters.
“I think we had more fans out here for the game against the Roosters than the Roosters did,” said Sutton.
“I think there’s going to be a lot of Souths fans out there and I can’t wait for them to be cheering us on.”
NRL Chief Executive Officer Dave Smith praised the efforts of the eight teams that have qualified for the finals, while encouraging members and fans of all teams to light up for the finals.
“The season reached a thrilling climax over the weekend and judging by the match-ups for Week 1, the stage is set for that level of excitement to continue,” Mr Smith said.
“There are four big games in three cities this weekend ensuring members and fans across the eastern seaboard have the opportunity to experience a game live.
“I would like to thank players for their attendance today and wish every team and their supporters good luck for the Finals Series.”
Today’s event marked the unveiling of a new advertising campaign for the Final Series featuring an anthem by US pop sensation Fall Out Boy.
Titled “Light It Up”, the campaign will feature a series of 30 second television commercials, digital, press, radio and outdoor advertising encouraging fans to get out to a Final Series match and “Light It Up” for their team.
The campaign will be complemented by a free “Light It Up” App, giving fans access to Final Series creative assets and exclusive content according to which team they support in the Finals.
There will also be a range of new ticket offers and promotions aimed at enhancing fan experience while providing greater value for money.
Supporter Bays at all grounds will feature a limited amount of “Hot Seats” which include supporter gear including a wig and clapper stick with any ticket purchase.
The Hot Seats will also include flags and banners so fans can engage and become part of the action like never before.
FRIDAY, 12 SEPTEMBER
7:55 pm - Allianz Stadium
Manly Sea Eagles v South Sydney Rabbitohs