De’Longhi and Kenwood Extend Major Corporate Partnership Agreements for Seasons 2013 and 2014
Saturday 18 August 2012 9:18 AM
The South Sydney Rabbitohs are delighted to announce the re-signing of two of the Club’s major corporate partners, De’Longhi and Kenwood, who have extended their partnership agreements with the Club for two more years.
De’Longhi will remain as the Club’s major AWAY corporate partner, joining The Star as the major brands appearing on the Rabbitohs home, away and alternate jerseys for the next two years.
Kenwood will continue as the Rabbitohs’ major SLEEVE and TRAINING corporate partner, with the Kenwood brand appearing on the sleeves of the Rabbitohs’ jerseys and on the front of the Rabbitohs’ training gear for the next two seasons.
Rabbitohs CEO Shane Richardson said the Club is excited to be continuing its partnerships with De’Longhi and Kenwood.
“De’Longhi and Kenwood are premium brands in their respective markets and we’re very proud to be continuing our association with both companies,” Mr Richardson said.
“Our aim has always been to associate ourselves with premium brands, particularly amongst our family of major corporate partners.
“These renewed corporate partnerships represent a vote of confidence in what we are doing and achieving as a Club on the field as well as off the field and in our local communities through Souths Cares, and we look forward to working with the teams at De’Longhi and Kenwood for the long term.”
CEO of De’Longhi Australia and Kenwood, Paolo Albertoni, said: “We are very pleased to extend our association with the South Sydney Rabbitohs for another two seasons with both our brands De’Longhi and Kenwood.
“We have been sponsoring Souths for the last five seasons and we see real value coming from this association in raising the awareness and equity of our brands in Australia.
“Our partnership goes a lot further than a brand logo on a jersey. We share the same values, we collaborate at all levels, and we are always looking for better ways of leveraging this great relationship on the field and off the field.”
General Manager of Sales and Marketing for De’Longhi Australia and Kenwood, Tom Mitchell, said: “As we traditionally sign our sponsorship deals year-by-year, a significant measurement of how important our partnership is with the Rabbitohs this time is shown by us signing up for another two years for both De’Longhi and Kenwood.
“This new two-year deal was only made possible by the mutual trust and the enormous effort put in by all stakeholders to make the sponsorship work off the field, and for the De'Longhi family with senior country managers from around the world experiencing this relationship first hand when they visited Sydney in June this year.
“The value in working together to make a difference through sport and community with passion and discipline is an exciting challenge.
“It looks like the good work off the field is starting to be reflected on the field; another bonus to why the new agreements will take us to seven years with De’Longhi and four years with Kenwood.”